Railways to launch ‘Content on Demand’ in trains from this month

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MUMBAI: The much-awaited ‘Content on Demand’ (CoD) service in trains will be launched this month, a senior official of Railway PSU RailTel said on Thursday.

Under this service, the Railways will offer movies, news, music videos etc. in various languages. The passengers will be able to enjoy the journey by tuning in to their favourite music or movies.

To ensure buffer-free services, media servers will be placed inside coaches, RailTel Chairman and Managing Director Puneet Chawla said in a press briefing. “Content on Demand will be available from this month and it will not only improve passengers’ experience but also increase non-fare revenue through multiple monetisation models,” Chawla said.

“This will keep the content updated from time to time and passengers will be able to enjoy buffer-free streaming. This service will be started at 8,731 trains including 5,723 local trains and more than 5,952 stations equipped with Wi-Fi,” Chawla added.

Passengers will be able to enjoy high-quality buffer-free streaming across personal devices and the content will be periodically refreshed.

The project will be implemented in two years and the content will be made available both in paid and unpaid formats for a contract period of 10 years which includes the first two years of implementation.

Last week, in order to decongest ticket booking counters and to ensure smooth compliance with social distancing norms, the facility to book unreserved tickets through UTS ON MOBILE app is being reactivated by Indian Railways.



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