Pune: Deccan Express – Ather Energy, India’s leading electric scooter manufacturer, recently announced the launch of the 450X Gen-3 in the state of Maharashtra. To enhance its performance and ride consistency the Gen-3 of the 450 series comes with a host of new features. The 450X Gen 3 is now equipped with a bigger and more powerful 3.7 kWh battery giving a certified range of 146 km and a TrueRangeTM of 105km. The all new Gen-3 of the flagship Ather 450X and 450 Plus will be retailed across all the experience centres in Pune.
Electric vehicles have seen a strong surge in demand in Maharashtra and the E2W penetration continues to rise, thanks to central and state subsidies on EVs. Ather Energy has a 7X growth in sales in the state over the last 12 months. Ather Energy currently has 7 Experience Centres in Maharashtra – Pune, Nagpur, Mumbai, Thane, Nasik, Kolhapur, Aurangabad. Ather Energy plans to expand its presence to 17 centres by March 2023 to cater to the growing demand of its e-scooters.
Speaking about the expansion, Ravneet S Phokela, Chief Business Officer, Ather Energy, said, “Maharashtra being one of the largest 2W EV markets has always been important for Ather Energy and the state’s response to our scooters has been phenomenal. EV enthusiasts have always valued the quality engineering and trustworthiness provided by Ather and with the launch of the Gen-3, consumers can enjoy the proven performance of the Ather with a larger range. We are confident that the Ather 450X Gen-3 will allow us to capture a larger market share. To cater to growing consumer demand in the state and in other parts of the country, we are planning to expand to more cities, as we continue to see more customers shifting to electric scooters.”
With the 450X Gen 3’s bigger and more powerful battery, riders get more consistent performance, which is achieved by better thermal management. Essentially, while riding in high-speed modes, the Ather 450X maintains its power throughout the ride, irrespective of terrain, temperature, or load. Riders will now be able to experience climbing steep inclines faster, even in ‘Ride’ mode, giving them the same levels of excitement without compromising on range. Also, the 450X Gen 3 has a new ‘Smart EcoTM Mode’ that allows riders to enjoy cruising in ‘Ride’ mode whilst offering the range of ‘Eco’ mode. The upgraded version will offer five ride modes – Warp, Sport, Ride, SmartEco, and Eco. The maximum power output in Warp mode is 6.2 kW (8.7 hp).
The Ather 450X Gen3 continues to be the benchmark of ride quality and handling, with a first of its kind all-aluminium frame in the segment, perfectly balanced weight distribution, and incredibly low centre of gravity. To enhance riding performance, the 450X comes with wider rear tyres that have been fundamentally designed to offer better grip while leaning on turns and a shorter braking distance. This has been achieved by a newer compound and improved tread profile, leading to a 22% better grip in all weather conditions. To ensure that ride consistency and handling remain at an optimum level on the vehicle, Ather has introduced a Tyre Pressure Monitoring System (TPMS). The TPMS is also crucial to maintaining range as lower tyre pressure increases the pressure on the battery. While TPMS is an accessory, it is an essential fitment to ensure consistency in handling, performance, and range everyday.
On the UI/UX front, the new Ather 450X now features an upgraded dashboard with a re-architected Ather stack and an upgraded 2GB RAM. This would greatly enhance the performance of memory-intensive applications and will unlock several features for the future like voice commands, multi-language support, heavier graphics, deeper diagnostics, and more. An upgraded RAM also means better performance in higher temperatures.
450X Gen3 now has new rear view mirrors that are 2X better in terms of visibility and 5X in reliability. The mirrors have been designed with single-cast aluminium and appear as a natural extension of the scooter to provide convenience and adjustability. The 450X Gen 3 also introduces an all-new sidestep, which has been designed to integrate seamlessly with the scooter’s design. The sidestep is made of single-cast aluminium for sturdiness and clean aesthetics and is combined with a soft rubber surface providing for a firmer grip and has been finished with a premium look. The sidestep blends so well with the design of the scooter it’s almost as if – it’s there when you need it, invisible when you don’t.
The Gen-3 of Ather’s flagship variant will continue to offer a larger boot space of (22 litres), providing an ample amount of space to the customer. The scooter will carry over the 7.0-inch touchscreen system, front, and rear disc brakes with regen, 12-inch alloy wheels, a telescopic fork, and a belt drive system.
The ex-showroom price post the Fame II revision for the Ather 450X is INR 146,340 & INR 1,24,830 for the Ather 450 Plus in Pune.
Ather Energy, India’s first intelligent electric vehicle manufacturer was founded in 2013 by IIT Madras alumni, Tarun Mehta, and Swapnil Jain. Backed by founders of Flipkart, Sachin Bansal & Binny Bansal, Hero Motocorp and Tiger Global. Ather Energy launched India’s first truly intelligent electric scooter – Ather 450 in 2018, followed by their flagship offering Ather 450X, in 2020 followed by the new Gen3 of the 450X in 2022. Ather has also installed a comprehensive public charging network, Ather Grid, designed and built-in India. With 310+ charging points across India, Ather Grid is one of the country’s largest fast-charging networks for electric vehicles. Ather completed the Series E round of funding by signing investment agreements amounting to $128 million with NIIFL and Hero MotoCorp The company’s product line has won 37 awards in design, automotive, and technology categories. With 58 Indian and international patent applications, 109 trademarks, and 118 Indian and International design registrations to its name, Ather Energy aims to provide consumers with the best possible ownership experience. Ather Energy currently operates in 36 cities including Bengaluru, Chennai, Hyderabad, Pune, Jaipur, Kochi, Ahmedabad, Mumbai, Mysore, and Hubli.
● The Ather 450X Gen 3 is now powered by a 3.7 kWh battery pack that brings in better performance and ride consistency
● The 450X Gen 3 will offer higher certified range of 146 km and TrueRangeTM (actual range in city conditions) of 105 km a single charge
● The Gen 3 450X is priced at INR INR 146,340 (ex-showroom Pune) and is now open for test rides and booking